Video Sells!

Video content helps companies close sales and increase revenue. There are countless examples of brands using video marketing to entertain, inform, introduce new products, or connect with customers in novel ways. In addition to providing endless entertainment, videos can be an invaluable digital marketing tool that businesses from small startups to multinational corporations have been utilizing for years. The sales numbers speak for themselves: 75% of consumers watch custom videos when shopping online, which account for over $3 billion spent on e-commerce videos every year. Video also drives 28% more organic traffic than non-video content and is 40 times more likely to appear on the first page of search results. But revenue is only part of the equation, as video produces two to three times more leads than any other medium on average .

Video marketing stands out for its ability to improve brand awareness, engagement, and customer acquisition so quickly. According to a study by Animoto , businesses using video grow revenue 49% faster than those that don't. Additionally, 47% of executives believe they can increase customer retention rates through effective video marketing .

Granted, video marketing has become more popular in the last few decades , but its ability to improve sales has remained remarkably consistent. The fact is that businesses are investing more of their budgets into this form of digital media every year , which means that more and more consumers are turning to online videos to gather information about products and services they want to buy .

What's even better than all those high numbers? Video marketing works for any kind of company. It can be used as a lead generator for almost any business, from e-commerce sites selling clothes or electronic equipment to manufacturers trying to sell their line of motorcycle parts . Video marketing is also excellent for entertainment brands, restaurants, fast food chains, and e-commerce sites selling digital goods. Even insurance agencies are getting in on the game with explainer videos to educate potential customers about their services .

Video marketing works because it is uniquely capable of delivering personalized content at scale. While social media has made great strides in letting businesses directly communicate with their customers , video provides an even more powerful way to build strong personal connections at scale. Instead of tweeting back and forth all day long or only following a few people on Instagram who fit your target demographic, video allows you to send out one message that can be watched by millions. That kind of reach may seem counterintuitive when it comes to building friendly consumer relationships, but these videos are designed to have a powerful effect on their audience .

"Video marketing can build brand awareness, which is particularly valuable for businesses looking to increase their market share. Marketers need to know who they are targeting so that they can tailor their video content accordingly."-Silvia Pfeiffer, SEO Expert Blogger

The fact is that video marketing works for everyone, no matter what kind of industry they are in or who their customers are. According to a survey by Animoto , video marketing is more effective than any other form of digital media . Video marketing helps businesses sell products and services through social media platforms like Facebook, YouTube, Google+, LinkedIn, Pinterest, Tumblr , Twitter , Instagram and Tik Tok.

Customers are more likely to follow brands on social media channels if they provide unique and valuable video content. Simply posting updates or answering questions is not enough anymore; businesses need to include fresh, informative videos that go beyond the status quo .

Industries like finance, retail, e-commerce, education, entertainment and B2B stand to benefit the most from video marketing in 2022 . Sports teams use it for season previews and game recaps, instructors post course lectures online for greater reach, news organizations regularly update their audience with new facts , and manufacturers put out new product launch videos every week.

Video marketing works because it makes a strong emotional connection with its viewers. It is uniquely capable of appealing to humans on an instinctual level, moving them to take action in the moment .

In conclusion video for digital marketing is a must in 2022!

Video content is great for building brand awareness online, which means that businesses who invest in video marketing are more likely to succeed in the coming years. This form of digital media has been growing exponentially since its inception , so it's not going away anytime soon .

The bottom line is that you should embrace video marketing if you want to please your audience and boost revenue . There is a reason why so many businesses have jumped on board with this trend: it works!